Prosperity Advisers Group is proud to announce its advancement to #36 in the Australian Financial Review’s Top 100 Accounting Firms list for 2024. This achievement reflects a year of remarkable growth, with revenue increasing by 22%, driven by strategic initiatives and an unwavering commitment to client service.
The 2024 AFR Top 100 report highlights a record-breaking year for mid-sized accounting firms, which collectively grew by 26% to reach $3.5 billion in revenue. In contrast, the big four firms faced challenges, experiencing an 11% decline in revenue. Prosperity’s success exemplifies the broader trend of clients gravitating toward agile, client-focused firms capable of delivering tailored accounting, tax, and advisory solutions.
Commenting on the result, Prosperity Founder and CEO Allan McKeown said, “Our growth is a testament to the collaborative and innovative culture at Prosperity. By integrating services across disciplines and harnessing technology, we continue to meet the evolving needs of our clients. This year’s success was bolstered by our 35th-anniversary milestone and our merger with P+Y Accountants and Business Advisors, a highly respected Brisbane-based practice. Together, we’re better positioned to serve clients across Queensland and nationally.”
The merger has significantly expanded Prosperity’s footprint, adding depth to its accounting and tax services while bringing together over 200 staff across Sydney, Newcastle, Brisbane, and other locations.
This year’s Top 100 list also underscores the role of technology in driving growth, with firms utilising artificial intelligence growing 50% faster than their peers. McKeown added, “At Prosperity, we embrace digital transformation as part of our ‘Firm of the Future’ strategy. By integrating AI, data analytics, and automation into our processes, we’re enhancing service delivery, improving client outcomes, and staying ahead of industry trends.”
Prosperity’s growth reflects a strong market preference for firms that combine the scale to handle complex needs with the personalised service of a boutique practice. As clients increasingly seek alternatives to the high-fee structures of larger firms, Prosperity’s ability to offer a holistic service model is driving its appeal.
Looking ahead, Prosperity remains committed to its ambitious goals under the Firm of the Future strategy. With sustained investments in people, technology, and client-centric services, the firm is well-positioned for continued growth.